FACING A STRATEGIC BUSINESS DECISION?
Yael Irena
Business Advisor
& Executive Coach
WHAT NOW. WHY. WHAT NEXT.
Sparring partner for founders and business leaders, backed by international legal expertise and investment experience.
"Together, we see the whole picture, set clear priorities and build a roadmap".
As a member of Squaadra, an international collective of 100 experts, we connect founders with the right experts and partners at the right time.
WHO IS IT FOR?
You have an idea, expertise or know-how you want to turn into a business
You already lead a business and are preparing a funding round, entering a new market, choosing a partner or managing a critical transition.
You want to see the whole picture before taking your next step.
THE DECISIONS THAT SHAPE WHAT COMES NEXT
Keep my job or
take the leap now?
How should I build my team - employees, freelancers,
co-founders, advisors or strategic partners?
Do I need a co-founder?
Who, why, and 50/50 or differently?
Which experts should I involve, when - and for which decision?
Should I raise now or wait?
How much, for how much equity, and with what impact on my independence?
What should I do first - and what can wait?
HOW WE WORK TOGETHER
From Complexity to Clarity
1
ANALYZE
Understand where you are, what you want to achieve, the decision you are facing and what is really at stake.
2
DIAGNOSE
Identify blind spots, risks, interdependencies, key decisions and priorities.
3
PRESCRIBE
You receive a clear roadmap: priorities, concrete actions and the right order.
A HOLISTIC VIEW OF YOU AND YOUR BUSINESS
Experts bring depth in their field.
Coaches bring perspective on the person.
And in the middle is the founder, who has to connect the dots and make the decision.
They don’t lack experts.
They need support to bring all perspectives together before making a decision.
What distinguishes Yael Irena’s approach is the combination of executive coaching with the ability
to understand the strategic, legal, financial
and operational dimensions of a business decision.
“I connect the person, the decision and what comes next.”
THE RESULT : A CLEAR WAY FORWARD
A PRAGMATIC ROADMAP FOR BUSINESS GROWTH
Clarify your strategic choices and their implications.
Anticipate risks before committing time and money.
Priorities ranked by importance vs urgency.
Focus your time and resources where they can create the most value.
Involve the right experts and partners at the right time.
Meet Your Business Ally
Yael Irena Amromin brings more than 20 years of international experience as a business lawyer, entrepreneur, advisor and certified executive coach.
She holds an LL.M. in International Finance from Boston University and founded her first company at 30.
“These experiences have shown me the value of seeing the whole picture before making a decision. Today, I stand alongside founders and business leaders as a trusted sparring partner. I help them navigate uncertainty, fit the pieces of the puzzle together and make clear, informed decisions that shape what comes next.”
Yael Irena’s distinctive strength lies in connecting the human and business sides of every decision, combining executive coaching with a sharp understanding of strategic, legal, financial and operational implications.
Client Reviews
Testimonials
APPLE · SWIFT · EUROPEAN COMMISSION · WORLD BANK · ING · ROTHSCHILD & CO